I defer to few in my appreciated of the Pythons and the Eric Idle written sketch is one of the classics: “know what I mean squire?” However, the phrase Nudge Theory or ‘nudging’ does have more contemporary use. Wikipedia, my safety net for such things defines it as “a concept in behavioural science, political theory …
Decisions that are good for individuals can sometimes be terrible for groups The Economist explains ECONOMISTS can usually explain the past and sometimes predict the future—but not without help. One of the most important tools at their disposal is the Nash equilibrium, named after John Nash, who won a Nobel prize in 1994 for its …
What is the Nash equilibrium and why does it matter? Read More »
Marketing Me Inc. We all have an understanding of what marketing is, don’t we? To me is an overarching term that can cover a variety of important, even essential, business functions some of which are. I don’t want to get into a long discussion about what is or isn’t marketing, but most of us will …
After 25 years recruiting in the security and fire sectors, we normally manage to source candidates for roles we are working on from our database of candidates; personal networks; recommendations etc. However, on some occasions, perhaps for some of the very senior roles we work on, or some of the more esoteric positions, we use …
